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Moz Data Every business has some kind of weakness; your job is to minimize those weaknesses as much as possible to get the most value out of your business from a potential buyer. 2. High amounts of traffic. Higher traffic tends to correlate with higher revenue, which ultimately should increase your net profit. local seo. We have followed the guidance of [Google EEAT] and Google’s Webmaster Guidelines. However, our [Cardiff SEO company] has moved back substantially in the SERPs; the links and content marketing are good, yet we substantially back on Google’s SERPS by over 30 places and we have no clue why. A title tag is an HTML element that specifies the title of a web page. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. 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