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Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results p...While holding down the CTRL key, press the “u” key.) Alternatively, you can go to the “Firefox” menu and then click on “Web Developer,” and then “Page Source.”. Edge/Internet Explorer: CTRL + U. Or right click and select “View Source.”. …A deep understanding of the website's users is crucial in mastering content creation. Content that establishes a strong connection to the user will boost interaction and reduce bounce rate. Search engines recognize time users spend on a website and levels of interaction. Don't get too clever. 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